Strategic Social Media

Social Media Is Nothing New

As in every other industry, the digital dimension has made an exponential difference in social media. There's no reason to be confused or intimidated by all the talk about Twitter, Facebook, LinkedIn, and the like. They're just like every other time-honored form of social media, except they're online. That makes them accessible from anywhere, anytime. And it makes a huge difference.

via www.businessweek.com

Forresters Bans Analyst Personal Blogs

Social Media Today | Forresters Blogging patch.

I have never been a fan of Forrester Research – but they produce a lot of good research. By the way, have you noticed a lot of the research firms have been acquired or are merging of late. So, it wasn’t entirely surprising to me Forrester Research would tell it’s own analysts they can’t have blogs of their own any longer. As reported in SageCircle

If You Build It, Will They Come?

Content alone isn’t enough. “If you build it, they will come” worked in the film Field of Dreams, but it doesn’t play out in real-time. People will not show up to view your content unless you let them know about it first.

via wp.aboutfacemedia.com

25 Blogs to Inspire You or Maybe Depress You

The continuing development of the power blogger within different industry sectors, niches and micro niches is another demonstration of  the Web’s power to continue to influence and change the “Information Age’s” landscape.

The bloggers new found ability  to spread their content through social media in recent times with great effect and leverage is raising some interesting scenarios especially with Rupert Murdoch’s News  about to start to charge people for news and content on his newspapers and magazines worldwide.

via jeffbullas.com

Facebook Fan Pages - Marketing Tips

If you haven’t already integrated Facebook into your online marketing mix by creating a fan page, consider the most recent staggering Facebook statistics:

• More than 350 million users are active on Facebook
• 50% of active users log in on any given day
• The average user spends 55 minutes a day on Facebook
• More than 1.6 million active Facebook fan pages have been created

via www.toprankblog.com

Marketers choose social media over DM

In a survey of more than 1,000 marketers from around the world, Alterian found that 66% of respondents will be investing in social media marketing activity over the next year and as many as 40% said they would be using the DM budget to do so.

via www.brandrepublic.com

Tactic Lust and Social Media Marketing Strategy

It takes more than a sexy idea to create a successful program. As all good marketers know – it is very difficult to make something act and look simple.

After brainstorming ideas with clients, this is a tool we use to take ideas from concept to something actionable.

via www.mpdailyfix.com

How To Use Twitter For Business: 5 More Incredibly Interesting Case Studies

American Apparel fans with blogs occasionally write posts with favorable mentions of the company or its products. In some cases, these AA fans use Twitter as a conduit to share their posts with the company directly. In one memorable encounter, Lisa @americanapparel received a DM from a freelance photographer (Ryan Marshal @ThePanicRoom) chronicling his wife’s pregnancy with week-by-week photos of the mother-to-be in American Apparel threads. After seeing the blog, Lisa and American Apparel liked the photo series so much that they not only provided the new mom with free clothes, but used the images as the basis for an ad campaign showing cute and comfy looks for expectant moms.

via jeffbullas.com

Social Media Changes Public Relations

Cone’s Business in Social Media Study (September 2008), revealed that an overwhelming 93 percent of social media users believe a company should have a presence in social media.  However, more importantly, they found that 85 percent believe that a company needs to have more than just a presence and should also be interacting with its customers.  These results prove that participation is an essential part of social media success.

via www.pamil-visions.net

Advice to Mobile Start-Ups: You are a Publishing Company Like it or Not!

Using the Internet requires the consistent production and publication of rich and valuable content that is useful and desired by your target audience. It needs to be updated daily or weekly and it needs to be found by your audience. You must first find and attract an audience that values your content, and then motivate them to return over and over and to provide you with their contact information. You must first become a trusted and dependable information asset to them, and then they will become fans, prospects and finally customers.

via mobileenterprisestrategies.blogspot.com